The party plan method is the use of social events – home parties to parade, demonstrate, show off and sample products.  The home party model of business has been used primarily to sell items whose main appeal is to women by women, such as Tupperware, Mary Kay Cosmetics, Kitchen utensils from Pampered Chef (which incidentally is owned by the richest man in the world – Warren Buffet). Also ome decor items e.g, home garden & party, jewelry e.g,. Lia Sophia, skincare e.g, Arbonne International, candles e.g, Mia Bella. Recent additions to the field include lingerie, and sex toys e.g., Passion Parties.

It is very evident that the home party plan traditional business idea is fresh once again as a new generation of sellers open their homes for direct sales. Home parties now account for approx. 30 percent of the nearly $30.8 billion in U.S. direct sales, and 15.2 million Americans bought or sold goods from home in 2007; according to the Direct Selling Association, the premier resource for all thing direct sales.  It is said that there appox. 1,500 home party business in the U.S.

With the growth of the internet, customers find that they continue to benefit from a personal and convenient way of purchasing products.  The Internet is fast becoming an essential element of home party plan business success. It gives both the home party consultant and their customer each a worldwide base.  The growing trend is to host virtual parties online.  Internet sales account for 14% of all home party sales!

The Elements Of A Successful Home Party Plan Business

: As with real estate, location, location, location matters.  Let me share with you some statistics. Home parties account for roughly 70% of the 78% face to face sales made in the US.  Cozy, comfortable, social always wins out!

Party: It’s a party at your home–or better yet, at someone else’s. Customers socialize, and you make money. Need more convincing? Fun is the order of the day.

Home Party Plan Success Tip
: Fundamentals are the building blocks of fun

Plan(ning): When you fail to plan, you plan to fail.  You need to plan the party elements.  You need to plan your business element i.e., marketing, business plan, training, education & development.  Your party plan

Business |?biznis| ( bus.)
2 the practice of making one’s living by engaging in commerce : the world of business | whom do you do business with in Manila? | [as adj.] the business community | [with adj.] the jewelry business.
• trade considered in terms of its volume or profitability : how’s business?

You are home party plan business consultant, you are in this of course to have fun, partying in your home or that of a hostess for the express purpose of making home party sales and profits.

It boils down to, COMMUNICATION, which in humans is facilitated by three things:
i) neurons,
ii) neurotransmitters and
iii) cells. 

Our bodies communicate through chemicals (neurotransmitters) that are released by the pituitary gland and passed on to the responsive cells by neurons. The chemical substance of interest that facilitates communication that provides the positive side effects of sex is called dopamine. You can think of dopamine as the “I’ve got to have it” neuro-chemical, whatever “it” is. It’s the “craving” neuro-chemical.

The more dopamine one releases, the more your reward circuit is activated. The more “reward” you experience. A good example is food. I get a much bigger blast of dopamine eating high-calorie foods than I do low-calorie foods. It’s why I choose chocolate cake over Brussels sprouts (yuck!)

Dopamine is your major motivation, not the item or activity.  The motivation is pleasure. direct sales marketing then should be about activating the reward circuit as often as possible.  Remember neurons that fire together, wire together.

Home Party Plan Success Tip
: Let your prospects associate you with all things good, all things pleasurable all things that create status.  

Why Are Home Parties  A  Serious Consideration For Tradiitional Business Owners

There is the dopamine effect that we have highlighted.  Then there is the money and practically on the other hand.

Traditional catalogers and retailers are among the companies contributing to the home party industry’s growth. Monroe, WI-based Swiss Colony, for one, launched a direct-selling arm, Swiss Colony Occasions, in February of 2007. Direct Selling consultants/agents use a 24-page Occasions catalog to help them sell food, serving bowls, and decorative items. Bristol, PA-based women’s apparel merchant Jones Apparel Group in March introduced Million Wishes, a party-plan program that sells accessories such as jewelry, scarves, and handbags that complement the company’s other product lines.

There have been other recent big-name entrants into home-party marketing including Jockey, Crayola, Aerosoles, and Reader’s Digest’s Taste of Home division.

1.    It is an activity that both men and women can and do enjoy.  It is not uncommon to host adult home parties for couples.  Men just don’t get into candles and jewelry or kitchen knick knacks
2.    Adult toy parties at home are purely about education.  It is almost as though the advent of Viagra has given women permission to explore, ask questions, experiment and try new stuff.
3.    The other big reason home parties are a big it is that you get to sample.  We’ve all been to Costco.  We all love to try before we buy.  Trust me, the market research in try before you buy shows a fool proof method of getting repeat buyers.  Women attending a in home  show party get to try the lotions, and potions, the tingly gels and massage oils. They get to touch the various items. They get to see and smell.  Any activity that involves the 5 senses is bound to be cash cow because it doesn’t leave room for thought since the brain is so overwhelmed by sensory data!
4.    The atmosphere is one of ease, fun and calm.  Because of the weighty nature of the subject matter of money, a little jug of margaritas and some hor d’oevres go a long way to sate the nerves.  Nervous people make the worst buyers and our friends in lingerie home party plans have it all figured out.
5.    There is little or no guilt associated with the purchases.  When it comes to it buyers remorse tends to be very low.  People hate to feel pressured.  But we all know the postive effect peer pressure has on us, use it your advantage you savvy home party consultant you ?!

Patricia Kagwiria Makhulo

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